New Product Offers Doctors Latest Practice Web Site Technology

FOLSOM, CA, June 1, 2004 — Eyefinity, the optical industry’s most widely used Internet portal has announced the launch of eWeb ExtraSM, a new product that allows private eyecare doctors to effectively market their practice with web sites featuring the latest technology.

eWeb Extra’s features include 40 professional templates of varied styles and colors, maps and driving directions to the office, personalized web site addresses, custom patient registration/welcome forms, a selection of informative patient eyecare articles to post on the site, customizable pages for specialty services, an online guide for practice marketing using a web site, appointment scheduling integrated with a practice management system, and full technical support to ensure 24/7 uptime. Cost for the service includes a one-time set up fee, and a low monthly hosting charge. There is no contract required.

Using their highly successful, 13,000-user basic web service as a guide, Eyefinity developed eWeb Extra to fill the needs of doctors looking for a multi-faceted, technologically advanced Internet presence to market their practice. With a user interface that walks doctors through each step of building a site, there is no prior technical or design experience required. Doctors can instantly update their sites any time of day or night, and, if necessary, take advantage of eWeb Extra’s customer service, available six days a week.

“Responding to feedback and extensive research from private practice doctors and their staff members, we developed eWeb Extra to offer a professionally-designed web presence, the latest technology and patient features, and full support from our experienced customer service team,” says Dave Delle Donne, Eyefinity’s vice president of Sales and Marketing.

For a limited time, customers who sign up for eWeb Extra will also receive a free year’s subscription to Eyefinity’s Practice Trends service. Practice Trends is a new confidential survey-based service that offers practice-evaluation tools for private practice eyecare providers, allowing them to compare their results with other practices across the country.

About Eyefinity
Eyefinity, in conjunction with industry-leading partners, provides e-commerce, marketing and business management solutions to the private practice eyecare community. Through the services of, private practice eyecare professionals can order products and lab materials, process online insurance claims, and improve practice management and marketing. Eyefinity serves more than 20,000 private eyecare practices and 320 labs, and processed more than 37 million transactions in 2003.
For more information about eWeb extra, visit