My name is Brisa Freitas, Marketing Manager at 4PatientCare. I wanted to take a second to say hello and congratulate you on the decision to take your Facebook game to the next level!

On behalf of 4PatientCare, I’d like to thank you for trusting us to help you along this journey. We are really excited to take you along for the ride with us ­­ and we mean that quite literally. You see, while many of us on the team have tons of experience in social media, we’ve been so busy taking care of our clients’ needs that we never put any of our expertise towards our own page. Silly, I know.

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Not particularly our proudest moment…

Given the current state of our Facebook page, we saw two options: (1) Take the “do as I say, not as I do” path and just hope that you don’t look at our page for proof that we know what we’re talking about, or (2) Wait till we built up our own page to share all of our knowledge and expertise with you, even though you’re all begging for it now…. We didn’t like either option.

We decided to come up with a third option: be guinea pigs!


Good thing we’re cute.

That’s right. Over the next couple of weeks as we share tried and true strategies to optimize your Facebook, not only will we be giving you the step by step instructions, but we will be applying it to our own page and showing you the results in real time!

What you can Expect From Us

1) Vetted Strategies

As I mentioned above, even though we haven’t applied our collective knowledge to our own page that does not mean we don’t have it. Our team is made up of experts who have been around the block quite a few times when it comes to optimizing social media pages, whether it was their own projects or managing accounts for a variety of clients. Now we want to share our expertise with you.

2) Brand New Strategies

At 4PatientCare we have a deep love for constant and never-­ending improvement. That means that we are always learning and developing new ways to help you. As we go along this series, if we learn or develop new successful strategies, you’ll be the first one to know about it. We are committed to giving you the most current and effective strategies based on our ongoing research and testing.

So Let’s Get Started!



STEP 1: Make sure you’re getting our emails!

If you haven’t already, make sure to sign up to have all new posts delivered to your inbox!

Make sure to whitelist all emails from “” This is important. If our emails aren’t getting through, how are we going to share all of our strategies with you?

Take the simple action of ensuring that nothing slips through the cracks. I even found a site for you if you need step­ by ­step instructions. Just click here.

We promise not to abuse your trust. In honor of full disclosure, we’ll also send you emails about our services, software, and other cool resources from time to time. But only if it’s something that came from our “Lab” (so we know it works) or we’ve used and tested it ourselves.

Sound fair?


STEP 2: Let’s get social!

Take two ­seconds and join 4PatientCare on Facebook, so you can see the results of the strategies for yourself!

That’s it! Now it’s time to sit back, relax, and let us show you our world.


Further reading:
PART 2: 3 Key Elements of a High Converting Cover Photo
PART 3: 4 Steps to Getting Your Patients to Follow You on Facebook
PART 4: How to Adjust Ads to Maximize Results